Columbia Business School

Part of the Team

The IT department of a 100-year-old ivy league business school has plenty on their plate. This made strategic new projects feel like a pipe-dream to the department.

Seamlessly collaborating with their internal team, Favish expanded their capabilities by providing bandwidth, fresh eyes, and experience to dozens of independent projects such as a donor recognition site honoring their centennial anniversary and breathing new life into an entrenched CMS by developing a wide range of integrations and enhancements.

Know your Audience

Getting your message to the right person at the right time is just good business. By working with CBS’s Marketing Department, we are able to harness the power of Salesforce and Google Analytics to put the finest point on the who, when, and where of their next student.

By tracking prospective students from downloaded brochures and viewed courses through enrollment, we enabled their marketing department to calculate the ROI of various marketing initiatives.

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